Flagship Solutions | Communications

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Our objective is to support our clients in order to help them reach their goals and achieve the intended results.

Here are some examples...

1. Raising public and government awareness on procurement accountability (2007 - ongoing)

Flagship Solutions was retained by a company that wanted to challenge a government procurement process. The intent was to publicly raise concerns about the award of a $400 million contract and start procedures to review the procurement process that was used. A public relations strategy was developed, which led to the issue being covered in over 70 media publications, including on the front page of the Ottawa Citizen and the National Post. This issue was reported in the media every day for over two weeks and was raised several times during Question Period in the House of Commons, the Senate and in a parliamentary committee.

To raise public awareness, we prepared a plan, identified the stakeholders, developed the messages and started the implementation of a public relations campaign. This included the organization of a press conference, the preparation of press releases, media backgrounders and other related documents, as well as relationship building with some of the journalists.

We also worked with Members of Parliament who were interested in the issue, to provide them with the information they required in order to ask questions of the government.

This communications initiative was successful in bringing the procurement process to the attention of the public, Members of Parliament, and senior government officials.

2. Long-term communications (2004 – present)

Working with a federal government union, we prepared a long-term strategic plan for their public relations efforts. We worked on members’ relations, media communications and coordinated the media campaign surrounding a demonstration, launch of policy reports and other initiatives.

This project is ongoing, with the intent to raise the profile of the union and thereby involve the union in policy development at the federal government level.

3. Crisis communications (2000 – 2004)

Flagship Solutions' partners were involved in a public relations initiative designed to respond to public concerns about animal health issues, after several cases of a disease were made public by the Canadian Food Inspection Agency.

From the preparation of press releases to the direct response to media inquiries (including newspaper and television interviews), we were able to respond to public concerns and minimize the impact to domestic consumption, on behalf of our client.

Following the public relations campaign, we were also involved in a negotiation process with other countries, leading and/or accompanying Canadian delegations in China, Korea, Hong Kong, Thailand and New Zealand.

4. Other initiatives

Flagship Solutions has been involved in a variety of communications initiatives, from developing a communications plan on behalf of an Ottawa-based community college to preparing the media relations surrounding a national sporting event.